FAQ

A Question of Price vs. Value

Q: As a chiropractor with a thriving nutrition business I can get any meal-replacement at “cost” yet I happily pay for price for Full Strength – because I know and feel the difference.
Still, many of my clients have learned only to look at price and can’t see value or quality.

My question for you is, how have others reacted to the premium price of Full Strength?

A: For the most part, Full Strength has polarized people – creating a very clear divide. On one side, there is an ever growing number of raving fans. These folks are thrilled, converts who not only taste the difference but can feel it. Hearing the amazing stories from this group is a daily source of energy.

On the other side are the people who’ve come to judge nutrition (and even performance nutrition) by “the pound.” That is to say, it’s a matter of quantity over quality. Through little fault of their own, the polluted market place (see GNC for example) has educated this group to believe “price is king.” And when it comes to the plethora of mediocre nutrition products out there, it’s difficult logic to argue.

I’m not suggesting that looking at price is wrong – it's a wise thing to do. But it’s also an extremely narrow view, especially when you’ve not experienced that which you are judging on price, alone. It’s easy to rule out owning a BMW when you know it’s not in the cards (not at the moment) but to rule it out on the grounds that “the Kia is good enough,” is anything but helpful to oneself.

For many it is simply a question of price when it should be a question of value. How about the question, “What do I receive from Full Strength that I’m not getting elsewhere?” What does it offer my life and what is that freedom and clarity worth?

I don’t make any pretence that Full Strength is as cheap as most nutrition shakes you’ll find online or at GNC. In direct comparison, you’ll pay a dollar to two more for your Full Strength – but you will also get so much more out of it.

Furthermore, I suggest most price concerned visitors are comparing the wrong direction. Rather than comparing 3-course meals (rather than apples) and oranges I suggest you try comparing Full Strength to various other fast-foods, not only nutritionally but in terms of price. How much is that 6” turkey sub? On average, well over $6 by the time you get out. How about the quick, relatively healthy burrito places, like Chipotle? I’m lucky and I mean very lucky to get out of there for less than $10.

Full Strength is food… fast, delicious, nutritious performance food. 

Why Pay Shipping for a FREE Full Strength

Q:  "Why do I pay for shipping when requesting a free sample of Full Strength?"

A:  That’s a great  question. And now for a great answer, please read on…

It’s true, the Full Strength sample is yours, free – as is the “surprise inside” but I won’t mention that. Ooops, I already did. Well, if you’ve received your sample, you know what I’m talking about. If not, sorry.

As for asking that you pay the cost to ship the product…the following are the top reasons:

Reason #1 : There is a very real cost to ship your Full Strength sample.

A glance inside any “simple” process, such as shipping a free packet of strength, would be enough to make most people turn and run. Yet, even with the hard and soft costs, I’d love nothing more than to give away free samples all day, to everyone. Then there are a few people who might take advantage of that… believe it or not.

Reason #2: Full Strength is an elite, premium product built for the few, not the many.

I realize you’ve most likely heard me say this before and you can rest assured you will hear it from me again. Why? It’s the absolute truth and some people simply aren’t getting the message.

What’s this have to do with charging for shipping? I learned years ago that charging a small amount for give-aways is a highly effective way to filter out those who are really not interested – and place the focus and service on those who do care. In the case of Full Strength, focusing on the few (rather than the many) who feel the difference that truly premium nutrition makes.

So, if you’ve placed an order for a free sample and willingly paid the small shipping charge, A. you’re probably damn glad you did and B. you’re in elite company. And C. I thank you, we all thank you for stepping up and supporting the future of fast-food.

The August alotment of Full Strength Free samples is here... only a few hundred remain. Don't wait another month - get yours today before they're all gone, again.

Tell me about this Inner Circle Club

Q: I’ve been thinking about joining your “Inner Circle Club” but I have to be honest…I’ve not belonged to a “club” since I was in grammar school. What the heck kind of “club” is this and why would I want to be in it?

- Justin, AL

A:  Justin, first off...you’re funny. Now let me put you at ease...it's not that sort of club. I have to admit that I don’t recall using the word, “club” on the description. I call it “The Inner Circle” and “club” does seem to fit right on the end there - so one of us added it and I’ll assume, for the moment, it was I.

Well then...A club? According to my friends at Webster’s a club is: “a group of people associated for a common purpose or mutual advantage, usually in an organization that meets regularly.”

Yep, looks like what we have here is a club. While we don’t yet meet regularly, we are in contact regularly and much of the community aspect is in the works. This is where strength of patience is a virtue (not that I have much to write home about). It’s certainly a group with the common purpose of “living strong” and leading others to do the same – and the mutual advantages are ample, as you’ll see below.

The Inner Circle came about as the way to unite the most devoted Full Strength’ers – to focus the limited resources on service and for that matter, allocate the limited Full Strength reserves.

It’s a given that some people immediately "get" Full Strength – they not only taste but feel the difference that it makes, daily. Given that there is truly a limited amount of Full Strength to go around, I wanted to offer you a way to get in the front of the line, if you will – to be on the team, inside the circle. That means, for all intents of purpose you’re one of us, you’re a pioneer in helping launch the world’s first performance fast food.

It’s not that everyone on the inside is a fanatic or even knows that they are helping to change the world – that’s not most important right now. What is most important is ensuring that Full Strength is being appreciated and making a difference in a small community of committed people - who themselves make a difference. As I like to say, “making a difference for those who make the most difference.”

As an Inner Circle member you receive a priority number which ensures that you receive priority deliveries of Full Strength each month, as requested. You don’t have to go back in, hope there’s some available, “stand in the virtual line” again... you can be assured it will be there. And when there’s no-strength to go around (which is coming real soon) your reservation will be holding your strength.

What it amounts to is a reservation of strength. You make a commitment to stay with me for three short months, receiving one packet for each day (that’s two boxes a month) and in return I make a commitment to you to deliver your Full Strength, along with premium service – and you also receive one FREE box of Full Strength for your commitment. And needless to say, that’s a considerable contribution to your strength.

From the fair-trade side, that’s how it works. Beyond that, there are many other benefits to the Inner Circle which are in the works now. You see, what I love about having this is, I know I can rely on the few hundred people who are on the inside – they become the place where all the new-stuff is launched, tested, developed. They’re like having a board of advisors… they’re not sitting their to attack ideas or find punctuation errors in emails so they might feel better. They’re on my team – and this is where I’ll be releasing new breakthrough material, events and even challenges.

Right now, the Inner Circle is the only way to ensure your strength, ease the burden on yourself and receive strength for free. Very shortly it will be the place to be – where all the cool stuff is happening and the swag is rolling your way.

We’re currently building the members-only area (no, no jackets with that) which in addition to managing your accounts, there will be a community to get inspired and stay motivated. I’ll be doing exclusive live calls, sharing new materials, ebooks, and seminars. It’s really the VIP junkies haven – as you’ll get everything first.

That’s the good news… the not so good news is that the memberships are nearing max, at this time. I’ve received over 250 members to date – which is pushing the limits. I’m working now to turn off the access and create a waitlist, for those who want to join. I want to be sure we can still support everyone and keep our word on Full Strength – so we’re really near to max now.

If you’re not in yet but thinking about it, now is the time. If you are in now, thank you for believing and being part of this amazing energy!

And anyone who’s inside, thinking about stepping back… no hard feelings, really. For there’s someone there waiting to take your VIP seat, no doubt.